19.01.2026 - 24.04.2026

CONGRATULATIONS! YOU'VE WON

Claim your pack prize now

HOW TO CLAIM YOUR PACK PRIZE

1

Log in or create an account by entering your details

Step  1
2

Enter the code found on the inside seal of your pack

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3

Confirm the retailer where you would like to redeem your pack prize

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4

Prize (e-voucher) will be sent to your email

Step  4

*UK & ROI, 18+. Winning packs randomly distributed amongst Walkers multipacks between 27/01/26 & 24/02/26. Purchase a multipack of Walkers containing Cheese & Onion and/or Ready Salted flavours, find a golden pack or £10,000 ticket with Golden Potato & follow instructions to claim prize by 5pm on 24/04/26. Prizes: £10,000 Ticket with Golden Potato: 5 x £10,000 cash (or € equivalent). Golden Packs: 549,116 x £1.10/€1.50 e-voucher (e-voucher valid until 24/05/26). Retain golden pack/£10,000 ticket with Golden Potato. Phone, email required. and UK or ROI bank account required to claim cash prize. Full T&Cs: www.joy-pepsico.eu/en-gb/walkers/golden-potato

RETAILERS WHERE YOU CAN REDEEM YOUR PACK PRIZE

To claim your prize, you will be asked to choose one retailer from the list below.

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Frequently asked questions

We have collated all the questions we think you are likely to have below. Please have a browse below for answers and information.

Can’t find what you’re looking for? Please get in touch with us here

Buy a participating Walkers multipack for a chance to win! Inside, you could find:

  • £10,000 Ticket with Golden Potato – wins £10,000 cash (or € equivalent in ROI).
  • Golden Pack – wins a pack prize (e-voucher to the value of £1.10 / €1.50).

- 5 x £10,000 cash (or € equivalent in ROI) 

- 549,116 x £1.10 / €1.50 e-voucher for a Walkers Grab Bag

Purchase Period: 27 January 2026 (00:01 GMT) – 24 February 2026 (23:59 GMT)

Claim Period: Until 17:00 BST on 24 April 2026. E-voucher valid until 24/05/26

Participating Walkers Multipacks include:

  • Ready Salted 6 Pack
  • Cheese & Onion 6 Pack
  • Variety 6 Pack
  • Ready Salted 12 Pack
  • Variety 12 Pack
  • Meaty 12 Pack
  • Ready Salted & Cheese & Onion 12 Pack
  • Ready Salted & Salt & Vinegar 12 Pack
  • Favourites Mix 18 Pack
  • Variety 20 Pack
  • Meaty 20 Pack
  • Box Variety 20 Pack
  • Box Meaty 20 Pack
  • Costco Variety Box 32 Pack
  • Costco Variety Box 66 Pack

Look inside your multipack! If you find:

💰 A £10,000 Ticket with a Golden Potato – you’ve won an incredible £10,000 cash prize (or € equivalent in ROI), subject to verification.
A Golden Pack – you’ve won a FREE Walkers Grab Bag e-voucher, subject to verification.

 

All instructions on how to claim your prize will be included on the winning pack or ticket.

If you find a Winning Multipack, you must claim your Prize by 17:00 BST on 24th April 2026. E-voucher valid until 24/05/26.

Yes, if you live in the Republic of Ireland you can participate.

All major retailers that stock our promotional packs.

The full terms and conditions are available here.

Scan the QR code on your Golden Pack, log into or create a JOY account, and enter your unique code and retailer details.

Inside your Golden Pack, on the seal area.

Absolutely! If you find multiple winning packs, you can claim multiple prizes. With over 549,121 prizes up for grabs, every multipack purchased during the promotional period, gives you another chance to win!

Unfortunately, no. All claims after 24 April 2026 will be void, so make sure to claim before the deadline! 

Please ensure you have entered all mandatory information. If you are still having trouble, contact us here.

No, once you’ve selected your preferred retailer during the claim stage, this cannot be changed. Please ensure you choose the retailer you wish to purchase your pack prize from when making your claim.

If you’re a lucky £10,000 Ticket winner, here’s what you need to do:

  1. Call the Prize Line: Contact us on the phone number provided to claim your prize before the end of the Claim Period.
  2. Provide Your Details: during the call, you’ll need to share:
    • Your full name
    • Bank details
    • Store name and location where you made your purchase
    • The winning code printed on your £10,000 Ticket
  3. Send Proof by Email: You’ll also be asked to email a clear photo of your £10,000 Ticket showing the winning code to the email address given during the call.

Prize Line Hours:Monday to Friday, 09:00–17:00 GMT.

If you call outside these hours, please leave a voicemail with your name and phone number clearly stated. We’ll return your call on the next working day.

Important: The Promoter cannot accept responsibility for voicemails that cannot be verified due to unclear or missing details.

Unfortunately, no. All claims after 24 April 2026 will be void, so make sure to claim before the deadline!