01.03.2025 - 30.06.2025

Win an amazing day out

1000s to be won
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Purchase a promotional pack

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Scan on pack QR code or visit Joy platform

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Log in or register for an account (full name, email address & country)

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Enter the 12-digit code found on back of pack

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Find out instantly if you have won

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†UK & ROI 18+. Online Instant Win: 06:00 01/03/25 – 23:59 30/06/25. Enter between 06:00 and 23:59 each day. Purchase necessary. Retain receipt. Scan QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers/merlin to register and enter. Internet access required. At least 40 Prizes available to be won per day, allocated via random winning moments (5,000 total). Each Prize consists of 4 x tickets (randomly pre-allocated) to one of: Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort, Warwick Castle, The London Eye, The London Dungeons, Madame Tussauds London, SEA LIFE London and SEA LIFE Centre Aquariums, Shrek’s Adventure! London, Madame Tussauds Blackpool, The Blackpool Tower Eye, Blackpool Tower Dungeons, Edinburgh Dungeons or York Dungeons valid against visits from 2/3/2025 until 31/12/25. Entrants cannot express a preference. Wrap Up Draw: 00:00 01/07/25 – 23:59 31/10/25. All entries received during the Wrap Up Draw Period will be entered into a single Prize Draw. Wrap Up Draw: 1 Prize available to be won. Prize consists of 4 x tickets (winner’s choice) to one of Merlin Attractions, listed above. Valid against visits until 31/12/26. Merlin Entertainments may limit Prize ticket allocations, subject to a minimum number allocated to every day the relevant Attraction opens. Book early to secure popular dates. Pre-booking online is essential; Prizes cannot be redeemed on the same day as your visit. No attractions are located in ROI or NI. Max 1 entry per person per day. Max 1 Online Instant Win Prize per person. Single Prize pool across all promotional products. See www.joy-pepsico.eu/en-gb/promotions/walkers/merlin for full T&Cs and details. Promoter: Walkers Snacks Ltd and PepsiCo Ireland Food & Beverages Unlimited Company. © 2024 DreamWorks Animation L.L.C. ©The London Eye 2024 all rights reserved. © 2024 Columbia Tristar Marketing Group. Any images shown of Madame Tussauds depict wax figures created and owned by Madame Tussauds.

Win an amazing day out

1000s to be won

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Frequently asked questions

Frazzles, Chipsticks and Cheetos are offering you the chance to win 4 tickets to a pre-selected Merlin attraction when you buy any promotional pack.  

  1. Purchase a promotional pack
  2. Scan QR code or visit https://www.joy-pepsico.eu/en-gb/promotions/walkers/merlin
  3. Log in or register for an account (full name, email address & country)
  4. Enter the 12-digit code found in the panel on your pack
  5. Find out instantly if you have won!

The instant win promotion will be open between 06:00 01/03/25 – 23:59 30/06/25, and you can enter between 06:00 and 23:59 each day. 

 

The wrap up draw will be open from 00:00 01/07/25-23:59 31/10/25.

In the Instant Win promotion: There is a total of 5,000 Online Instant Win Prize bundles available to be won (20,000 tickets in total, divided into 5,000 bundles each consisting of 4 tickets) during the promotional period and winning entrants will receive a code enabling them to book 4 tickets free of charge to 1 Merlin Attraction allocated at random. 

 

Tickets will be split between Alton Towers (4,000, i.e. 1,000 bundles of 4 tickets each), Thorpe Park (2,500 , i.e. 625 bundles of 4 tickets each), Chessington World of Adventures (2,500 i.e. 625 bundles of 4 tickets each), Warwick Castle (2,000 i.e. 500 bundles of 4 tickets each), SEA LIFE (2,000 i.e. 500 bundles of 4 tickets each), London Eye (1,000 i.e. 250 bundles of 4 tickets each), The Dungeons (2,000 i.e. 500 bundles of 4 tickets each), Madame Tussauds (2,000 i.e. 500 bundles of 4 tickets each), Blackpool Tower Eye (1,000 i.e. 250 bundles of 4 tickets each) and Shrek’s Adventure! London (1,000 i.e. 250 bundles of 4 tickets each). 

All Prizes are allocated at random to winners. Winners of SEA LIFE, Dungeons and Madame Tussauds tickets will be able to choose their preferred location from participating sites. 

 

The Wrap Up Prize is: 4 tickets to one participating Merlin Attraction of the winner’s choice, to be redeemed in 2025 or 2026. 

Anyone 18 years or over in the UK and Republic of Ireland.

Yes, this promotion is open to UK and ROI residents, although please note there are no attractions in NI or ROI. 

Purchase a promotional pack from the list below:

 

  1. Cheetos Twisted Sweet & Spicy Flamin' Hot 38g
  2. Cheetos Twisted Sweet & Spicy Flamin' Hot 65g £1.25 RRP PMP 
  3. Chipsticks Salt & Vinegar 82g PMP £1.25 RRP
  4. Frazzles Bacon 90g PMP £1.25 RRP
  5. Chipsticks Salt & Vinegar 105g 
  6. Frazzles Bacon 120g 
  7. Chipsticks Salt & Vinegar 17g 6pk
  8. Frazzles Bacon 20g 6pk 
  9. Cheetos Cheese Puffs 6pk 
  10. Cheetos Sweet & Spicy Flamin' Hot Puffs 6pk

Yes, however there is maximum of 1 entry per person per day. Maximum of 1 instant win and 1 wrap up draw prize per person.

No, you will not be charged for entering.

Any and all personal data provided by you in connection with this Promotion will be used solely by the Promoter (or its appointed agents) to: (i) assist with running the Promotion; and/or (ii) conduct analytics to improve the Promoter’s promotions, products or services. The Promoter (or its appointed agents) will not contact you for reasons other than this Promotion unless you have provided your express consent. All personal data will be handled in accordance with the Promoter’s privacy policy, available at https://pepsicoprivacypolicy.com/

Instant Win: 

  • The winners will be instantly notified if they are a winner on screen.

 

Wrap Up Prize Draw: 

  • The winner will be contacted via the email address supplied on entry within 5 working days of the Wrap Up-Draw and will be required to confirm acceptance of their Prize within 14 days of initial contact. If a winner does not respond to the initial contact within 14 days, is ineligible or rejects their Prize, the Promoter(s) reserves the right to select an alternative winner from all remaining entries in the Prize Draw, with the originally selected winner forfeiting their right to the Prize.

Congratulations! You should have received an email confirmation within 5 days of date of win (you may need to check your spam/junk folder). Click on the link in your email to choose the date and enter the code provided in your email to book. You will then need to bring your tickets with you on the day, either on your phone or printed out.

Instant Win prizes must be booked in advance and used by 31 December 2025. 

 

The Wrap Up Draw prize must be booked in advance. If you choose to redeem your tickets in 2025, they will be valid for entry until 31st December 2025. If you choose to redeem in 2026, they will be valid for entry between 1st January 2026 and 31 December 2026.

Frazzles, Chipsticks and Cheetos are offering you the chance to win 4 tickets to a pre-selected Merlin attraction when you buy any promotional pack in the instant win promotion. 

 

Winners are encouraged to book their winning tickets early to avoid disappointment, particularly if they wish to visit during weekends and school holidays which have more limited availability. 

 

All 4 tickets must be used in a single booking and cannot be split to make bookings on multiple days. Additional tickets can be purchased at full price upon booking. Prices are subject to change. Tickets are Attraction specific and are non-transferable and cannot be sold.

 

Prize codes are not valid for use in conjunction with any other promotion, offer, reward/loyalty scheme or direct Attraction booking. Prizes and codes are non-transferable and cannot be sold. Prizes cannot be exchanged for full or partial refunds against pre-purchased tickets, group bookings or concession rate tickets (such as senior citizen, veteran, family or student tickets, merlin annual passes or season passes).

 

When booking Online Instant Win Prize tickets, winners must choose from available dates for the Attraction that has been allocated to them in the 2025 operational calendar, up to and including 31 December 2025 (See Attraction websites for more details). Merlin Entertainments limits competition Prize ticket allocations on certain dates at certain Attractions, subject to a minimum number available on each day, which varies depending on the Attraction, and the time of year – click here for full details (Clause 26 of Promotional Terms and Conditions).

 

For specific date queries (off peak, super off peak, peak and super peak date), please check the Attraction website ahead of visiting. Some dates may be restricted due to events or park closures, book early to avoid disappointment.

 

The Blackpool Tower Eye will close for essential winter maintenance works from 01 January 2025 until 31 March 2025. Opening is subject to weather conditions. Opening times at all Blackpool attractions may vary during the winter season. The London Eye is closed for annual maintenance for a limited period in January every year. 

 

Ticket Prizes are not valid at secondary attractions and events such as: Zoo Days or Winters Tail Event at Chessington World of Adventures Resort, The Alton Towers Dungeon, Extraordinary Golf, Treetop Quest, the Waterpark and the Scarefest Halloween Event Mazes at Alton Towers Resort, Fright Nights Mazes at Thorpe Park Resort, The Castle Dungeon and Dragon Slayer at Warwick Castle, LATES at The Dungeons and SEA LIFE London Aquarium, The Blackpool Tower Ballroom, Bar 380, The Fifth Floor or Dino Golf at The Blackpool Tower Eye.

The full terms and conditions are available here

Ensure you have entered all mandatory information. If you are still having trouble, contact us here.

Pre-selected attractions included in the promotion are listed here: Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort, Warwick Castle, The London Eye, The London Dungeons, Madame Tussauds London, SEA LIFE London and SEA LIFE Centre Aquariums, Shrek’s Adventure! London, Madame Tussauds Blackpool, The Blackpool Tower Eye, Blackpool Tower Dungeons, Edinburgh Dungeons or York Dungeons.

 

PROMOTER: Walkers Snacks Ltd, 450 South Oak Way, Green Park, Reading, RG2 6UW and PepsiCo Ireland Food & Beverages Unlimited Company, 70 Sir John Rogerson’s Quay, Dublin 2.